Project 2 - Redesign, Specification and Presentation

NOTE-

Should be for 2020 as per printed brief, not 2015 as below/PDF

PDF available -

Project 2 brief



NOTE - As discussed, final deliverables now changed for all boards to be 11x17" unmounted print and PDF for digital presentation.


PROJECT OBJECTIVES
This project will focus firstly on the exploration of evolutionary design that is common practice in footwear as new styles are often introduced based on existing or previous styles. Following this redesign exercise, students will explore the technical and presentation aspects of footwear design including construction specification and rendering.

PROJECT DELIVERABLES

Project 2 – Phase 1 – Redesign, Concept Design
Students will redesign an existing shoe and are to take into account the design language, branding and technical features of the existing shoe, while progressing the design and technology forward, assuming the new design will launch Spring 2015.

Concept Design. Select and existing shoe and create a series of concept variations, proposed for Spring 2015 models, hybrids, etc. Sketch exploration (20 small, loose sketches, minimum, 3 refined preliminary designs.).
Deliverable: Composition of sketch exploration, 3 refined preliminary designs and image of original shoe to be created on one 11” x 17” board. 11x17 print and PDF for digital presentation.





Project 2 – Phase 2 – Final Design
Based on one of the preliminary design, create a detailed line drawing in Adobe Illustrator of the selected concept shoe showing lateral, medial top-down, heel, tongue and detail views as required. All parts to be labeled and construction details noted with callouts.
Deliverable: 11” x 17” print and PDF for digital presentation.

Project 2 – Phase 3 – Photoshop Rendering
Based on your final selected design, create a presentation Photoshop rendering showing a minimum of 2 views.
Deliverable: Presentation rendering on one 11” x 17” print and PDF for digital presentation.


GRADING
Concept Design 30% (7.5/30 Visual Presentation, 7.5/30 Storytelling, 15/30 Concept)
Final Deign 35% (10/35 Visual Presentation, 10/35 Technical, 15/35 Concept )
Photoshop Rendering 35% (15/35 Visual Presentation, 20/35 Technical)
100%

Project 2 is worth 30% of course Total


FINAL REVIEW
Tuesday, October 25, 2011
9:25 – 11:25 All Deliverables due: Concept Design board (1 11” x 17” print + PDF), Final Design Spec board (1 11” x 17” print + PDF), Photoshop Rendering board (1 11” x 17” print + PDF). All printed and sent by email in PDF before start of review. PDF also to be uploaded to shareme server for digital presentation in seminar room.

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